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Email marketing preference centre

Why create an email preference centre?

You must make it easy for recipients to ‘unsubscribe’ from marketing emails. But only providing a single in /out choice could mean losing them as a lead for good.

Read this article

Email marketing segmentation

What to look at when segmenting your email lists

Treating all recipients of marketing or transactional emails the same will reduce engagement (and could damage your reputation).

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Business Apps

Why should associations and publishers create an app?

If you produce a glossy magazine, a newsletter or a blog, you’re a publisher! And by creating content you’ve done the hard bit... but are you making the most of it?

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Generating demand content marketing

What’s the difference between earned, owned and paid media?

A trio of marketing buzzwords! Perhaps, but central to your demand generation strategy - So let's take a look at what they are and why they are important.

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Curating content

Curated content. A quick way to start content marketing.

Does the thought of churning out original fresh & relevant content for your blog all the time seem daunting? We will let you in on a little secret, it doesnʼt have to be “all original, all the time”

Read this article

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