Why create an email preference centre?
You must make it easy for recipients to ‘unsubscribe’ from marketing emails. But only providing a single in /out choice could mean losing them as a lead for good.
You must make it easy for recipients to ‘unsubscribe’ from marketing emails. But only providing a single in /out choice could mean losing them as a lead for good.
Treating all recipients of marketing or transactional emails the same will reduce engagement (and could damage your reputation).
If you produce a glossy magazine, a newsletter or a blog, you’re a publisher! And by creating content you’ve done the hard bit... but are you making the most of it?
A trio of marketing buzzwords! Perhaps, but central to your demand generation strategy - So let's take a look at what they are and why they are important.
Does the thought of churning out original fresh & relevant content for your blog all the time seem daunting? We will let you in on a little secret, it doesnʼt have to be “all original, all the time”