Why create an email preference centre?
You must make it easy for recipients to ‘unsubscribe’ from marketing emails. But only providing a single in /out choice could mean losing them as a lead for good.
What to look at when segmenting your email lists
Treating all recipients of marketing or transactional emails the same will reduce engagement (and could damage your reputation).
Why should associations and publishers create an app?
If you produce a glossy magazine, a newsletter or a blog, you’re a publisher! And by creating content you’ve done the hard bit... but are you making the most of it?
What’s the difference between earned, owned and paid media?
A trio of marketing buzzwords! Perhaps, but central to your demand generation strategy - So let's take a look at what they are and why they are important.
Curated content. A quick way to start content marketing.
Does the thought of churning out original fresh & relevant content for your blog all the time seem daunting? We will let you in on a little secret, it doesnʼt have to be “all original, all the time”
7 skills you need on your demand generation team
Implementing any marketing strategy today, (especially demand generation) requires an increasingly wide range of skills and knowledge, all working in tandem.